CityDog Marketing Opportunities

Smart, city-savvy and fun, CityDog Magazine brings the joys of life with our four-legged friends to dog lovers throughout the West—Seattle, Portland, San Francisco—and everywhere in between. Each issue overflows with award-winning photography and informative, insightful and often humorous articles on topics from cool canine products and the latest doggie trends, to regional activities for people and their pooches.

Advertising with CityDog Magazine allows you to reach a unique and highly targeted audience―an audience of avid dog lovers looking for an insider's perspective on life and living with dogs. We offer a multiplatform approach to help you best engage with your target audience, whether it's custom marketing content, event sponsorships, print and digital advertising or all of the above.

Our approach is simple―we find the best channels of communication to reach your target audience through a variety of platforms that meet your marketing and budget needs.

{To view current and back issues of CityDog Magazine, please click on the above cover image.}

CityDog Magazine: Print + Digital
With readership shifting from print to digital and the number of devices available to reach this ever-growing audience, CityDog is shifting its focus from a primarily print magazine to a mix of print and digital. What does that mean for advertisers? It means, increased circulation and opportunities to reach your target audience through a variety of channels.

CityDog will now offer four special print editions a year, distributed via paid subscriptions, independent pet stores, boutique hotels, local events and partnerships with area shelters. These issues will also be available digitally and distributed through a variety of outlets including our monthly e-newsletter, Twitter and Facebook feeds, published on Issuu, Magcloud and citydogmagazine.com, and be formatted for the iPad, iPhone, Kindle, Nook and other devices, reaching tens of thousands of additional readers.

"Your user interface for your magazine is the best. My favorite part is being able to click on a product and get directly to that item on that site. Also being able to enlarge and move around on the page...really helpful when reading. And, I love all of the new places to try!" ~Stephanie D'arcy-Penoyer {Facebook follower}

"One of the best investments we ever made." ~Christopher Steinmann, CEO, Glowdoggie {current advertiser}

"I just wanted to let you know how much I enjoy getting your beautiful magazine in the mail. For being a local magazine you do an outstanding job. Your articles are informative and fun to read. The topics are interesting and very useful; the photography is outstanding and the mix between advertising and real content is very tastefully done. Please let your people know how much I appreciate the work you do! Thank you," Greta Pollaris {CityDog subscriber}

  To request a 2016 media kit, with print and digital advertising rates, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

CityDog Website: Travel Partner Program
Our Travel Partner Program allows dog-friendly destinations, hotels and resorts the ability to engage directly with CityDog readers by managing their own page on the CityDog website. Essentially, we will create an editorial-style page for you that includes a large image with your logo, a photo gallery, a description of your destination/property, pet amenities, your pet policy, any other features you want to include plus a link to your website, contact information and a map to your destination or property. The content can also be easily edited to feature ongoing specials, promotions and events that we will promote on your behalf via our social media outlets.

To give you a visual, here is a Travel Partner page: Vacations by the Sea.

As you can see, the style is editorial, but the content can be controlled by you (with some guidelines from us for format). In addition, the page includes a variety of ways for readers to share via their own social media channels.

"We read your article about Vacations by the Sea, visited, and absolutely loved it. This weekend will be our fifth trip with our schipperke, Sophie, who loves the place as much as we do...Thanks City Dog for making us aware of one of our favorite places." ~Kyle Kincaid {CityDog reader}

CityDog Website: Wellness Partner Program
Our Wellness Partner Program is identical to our Travel Partner Program, but tailored to pet food, supplement and treat companies, veterinarians and clinics, and any other product and/or service in the business of animal wellness.

Again, we will create an editorial-style page that includes a large image and your logo, a photo gallery (optional), a description of your company/products/services, and any other related news you want to include plus a link to your website. The content can be edited to include the below that we will then promote via our social media outlets on a monthly basis, reaching thousands of potential customers:

Current press releases
News/announcements
Product features
Health and wellness tips
Printable coupons
Events/demos

To give you a visual, here is a current Wellness Partner page: Animal Critical Care and Emergency Services.

"I really love how our advertorial page turned out at CityDog Magazine." ~Virginia Piper {ACCES}
 
If you are interested in participating in either the Travel or Wellness Partner Programs, please email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

CityDog Website: Banner Advertising
Banner Advertising: If you prefer the simplicity of banner advertising, we offer a variety of sizes including a lead banner ad (728 pixels wide x 90 pixels tall; $100/month), a large banner ad (200 pixels wide x 400 pixels tall; $75/month), and a CityDog Marketplace ad (200 pixels wide x 200 pixels tall; $50/month).

CityDog Events: Presenting Sponsors & Swag Bags
CityDog Cover Dog Model Search: Every year, CityDog Magazine hosts the annual CityDog Cover Dog Model Search at some of Seattle’s largest events including Fremont Oktoberfest, Seattle Animal Shelter's Furry 5K, Kirkland Uncorked, Seattle Pet Expo and other area events. At each model search, we give away samples and marketing materials on behalf of our Presenting Sponsors as well as feature their logo and brand statement in any promotional materials including the event landing page, media outreach, our monthly e-newsletter, Facebook, Twitter, etc.

CityDog Muttmixers: The always popular CityDog Muttmixers are a series of CityDog hosted parties including our upcoming Howl-at-the-Moon Muttmixer on October 29. At each Muttmixer, we offer Presenting Sponsor and Swag Bag Sponsor opportunities to showcase your business and/or services on our website and at the event, reaching avid, Seattle-area dog lovers!

If you are interested in sponsoring either the CityDog Cover Dog Model Search or the Howl-at-the-Moon Muttmixer, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it ASAP!

CityDog E-News
Each month, we issue an e-newsletter to our 10,000 email subscribers. For just $200 per CityDog E-News you can be our exclusive sponsor with a 700 x 90 lead banner ad and link to your website. Because sponsorship is exclusive, if you would like to sponsor a specific month, or all 12 months of our CityDog E-News, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it today!

Dedicated Email
Each month, we will issue a dedicated email on your behalf, showcasing only your products and/or services to our 10,000 email subscribers. At just $400 per dedicated email, this is a great opportunity to reach a very targeted audience, without any competing content.

Custom Marketing Solutions
Our audience is your audience, so we understand the market you are trying to reach. We also understand the pet industry and the endless potential it offers, so in addition to the above advertising and sponsor opportunities, we can design your entire marketing campaign, from strategic planning to creative writing to graphic and website design to content management and custom publishing. Our specialties include:

Strategic planning
Collateral development
Commercial photography
Copy writing
Custom publishing
Content management
Public relations
Event planning

If you are interested in learning more about our Custom Marketing Solutions, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

To left: "License Your Pet" poster we designed for the City of Auburn and Auburn Valley Humane Society.

Doggone Travel+Adventure Guide

CityDog Winter-Spring 2019 Issue

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