Author and friend, J.Nichole Smith, has spent over a decade in the pet industry, starting as a pet photographer in the Pacific Northwest. That's how I first met Nichole, when she contacted me about writing and shooting for CityDog Magazine -- and her talent was too much to resist. Ever since, we've been friends, colleagues, office mates and confidants -- sharing the trials and tribulations of owning and operating a pet-centric business.
That's why I am so excited to share her most recent endeavor, Million Dollar Dog Brand
, a book about stand-out brands in the pet industry.
If you're reading this, you probably already know that the pet industry has surpassed the $100 billion mark worldwide -- and, it's a business sector that doesn't seem to be slowing down anytime soon.
In her book, Nichole shares in-depth interviews with the founders of 10 of the most pioneering, market-leading Million Dollar Dog Brands, including BarkBox, Ruffwear, PetHub, P.L.A.Y.
, Planet Dog, Honest Kitchen, PetHub, Harry Barker, Victoria Stillwell, and more, outlining the exact formula petpreneurs can follow to craft their own successful brand.
Million Dollar Dog Brand
is packed with inspiring, battle-tested strategies that any petpreneur can use to improve just about every metric that matters in their business. Purchase a copy of Million Dollar Dog Brand here.
More from Nichole...The 3.35 Billion Dollar Pet Brand