Pet Lifestyle and You

Pet Lifestyle and You

Like many pet businesses (including CityDog Magazine), it starts with a furry, four-legged muse. In the case of P.L.A.Y. Pet Lifestyle and You, that muse is Momo, a wiggly little pug who inspired Will and Deb Chen to create the perfect pet bed.
Written by Brandie Ahlgren | Pictured above: Momo
Founded in 2010, P.L.A.Y.'s mission is simple: to create pet products that are better for pets, people and the planet. How did they do it? They started from scratch. They took the entire bed-making process apart, from the right type and amount of filling, to designing the perfect zipper, to selecting the most durable, color-fast fabrics, to focusing on all of the details that make a product a work of art. 

The result? Pet products that are better for pets, people and the planet.

Better for Pets: P.L.A.Y.'s array of products, from beds to toys to travel gear, are safe, non-toxic and made with the highest quality materials. 

Better for People: Each product is meticulously designed, from partnering with local artists to create one-of-a-kind pieces, to working with the best textile mills to seek the finest hypoallergenic cotton and upholstery grade fabrics that are 100% machine washable.

Better for the Planet: Best of all, the Planet Fillâ„¢ stuffing in P.L.A.Y.'s products is made with certified-safe, 100% post-consumer recycled plastic bottles -- to be exact, 108 recycled plastic bottles are used to fill one XL P.L.A.Y. bed -- and to date, P.L.A.Y. has saved over a million bottles from going into the landfill. 

P.L.A.Y. has also joined companies like Patagonia, Ben & Jerry's, the Honest Company, and others, as a certified B Corps to meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to solve social and environmental problems. Collectively, B Corps like P.L.A.Y. are leading a growing global movement of people using business as a force for good.

P.L.A.Y.'s holistic approach to creating the perfect pet bed (along with all of their other products) -- that is, design, quality, durability, practicality, eco-friendliness and social responsibility -- is what sets them apart from the pack. Oh, and a muse named Momo. To learn more about P.L.A.Y., visit

Do you have a company that stands out from the pack? If so, email us your story at This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we might just feature you in our next pet industry profile to share with other pet industry people!

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